TikTok is introducing a new feature that enables them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform announced that it now features more than 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a widespread launch. This advancement aligns with a surge in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently absurd or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the power to adjust the amount of that, according to their own likes,” stated a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its service tagged as made with AI. Collectively, in excess of 100 mn videos are uploaded to the app each day, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Members will be able to decrease or raise the amount of AI-generated videos they see by using the content preference option in the app and choosing AI-made media. Additional categories that are already be adjusted under the filter cover current affairs, fashion, beauty, and dance.
Platform Guidelines
Its rules oblige users to label “realistic” artificially created content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any believable AI video that is not labeled can be deleted under its terms of service.
Furthermore, the platform will now add an AI-generated tag to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This measure is aimed to stop users from attempting to bypass the labeling process.
Educational Initiatives
The company is additionally introducing a two million dollar AI literacy fund for experts and organizations to create learning resources about ethical AI use. This program will support charitable organizations specializing in educating programming and robotics.
Platform Protection
The platform has justified its content review process, during debate over proposals to cut jobs for a large number of content moderators in the United Kingdom. It is set to cut hundreds of positions in its content moderation team in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok announced a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
